There is no shortage of distractions within our lives and on the internet today. Undoubtedly, business people find it more and more challenging to get noticed in the technological tangle. Fortuitously, incorporating video in your website offers a key, multi-faceted method to being seen over mere text.
Shrewd companies use videos to market to their potential customers quickly. Custom videos offer several outstanding benefits to your business and website.
- A carefully crafted video delivers your company message quickly and concisely. Indeed, a great video compliments and reinforces written communications.
- Videos can actively demonstrate what you’re all about instead of offering passive engagement through text only. Videos further foster rapport with viewers by presenting a real person with character, creating instant connection. You also strengthen your company bond with viewers by presenting your team. Displaying employee profiles and product demos makes visitors feel closer to your company.
- A website video gives you a creative advantage over less resourceful competitors. You have the opportunity to inject humour and drama with a video strategy that entertains viewers, an effective method of attracting new business. Entertaining videos go viral—a business owner’s dream come true.
- The algorithm that Google employs to rank results heavily supports videos. Therefore, if your website features a video, your SEO (Search Engine Optimization) ratings can soar to new heights, and that translates into higher sales and increased business. You can also maximize your SEO benefits by using targeted keywords in the video title, tags, and description. Live streaming videos can genuinely drive more traffic to your website
- You further differentiate yourself from competitors by shouting out your ‘call to action’ with streaming videos.
- Sharing your website videos on social media, like YouTube and Facebook, greatly increases your reach to potential customers.
- A video is an excellent platform to express your company’s personality—fun, professional, hip or happening. Revealing your company culture is easy and direct with video.
- With video, you have the opportunity to deliver targeted messages, providing value to your viewers. Video allows you to educate customers about topics of interest and even teach consumers how to utilize your product.
- A video stimulates customers to remember you over competitors that do not use videos.
- Your potential customers are multi-dimensional—your message should be as well, and video affords both visual and audio means.
Certainly, videos add a new level of creativity to your marketing campaign. Stand out from the competition by leaping into the video arena.
Evolution Business Media Group is here to help your company attract more visitors to your web pages and get your company established with dynamic videos that deliver your message to the world. Contact us today.
