You’ve thought of the idea, you’ve honed the skills, you’ve located or developed the right products or services, you’ve found the perfect location. Congratulations, you’re in business! Now you have to let everyone else know, and that effort is called marketing. One of the newest but no less powerful tools employed as an integral part of 21st Century marketing is a business blog that appears as a component of your company website. A truncation of the term weblog, a blog is in essence a short story that is used to reach out to your existing and potential audience in a personal manner. In a bygone age people would write letters – personal communications intended to share ideas, dreams, loves and everything else. A blog is a personal letter for a new age, but with an audience that encompasses the planet.
Regardless of your business a blog is a useful tool. It helps make your website (and every business should have a website) much more visible to search engines. It allows for timely announcements at virtually no cost and it puts a living face and personality onto your business – yours! But for many the thought of actually sitting down and writing a story to share with everyone else sounds like a daunting, downright impossible task. After all you’re running your business, that imposing job takes up the bulk of your day. You’re already being Henry Ford when the heck will you find the time to be Ernest Hemingway? The truth is you don’t have to be. A blog isn’t a novel – in fact shorter is better when it comes to making an entry user-friendly.
“You’re already being Henry Ford when the heck will you find the time to be Ernest Hemingway?”
According to the online experts, in the interests of keeping a reader’s attention an effective blog should be kept under 500 words if possible. If a story requires 600 words very occasionally, go for it, but try to make that very occasionally. If you have an announcement or some advise on a particular subject that requires more verbiage then consider breaking the entry up into two or more blog items. Content is king on the Internet, so the more material you can publish the greater the likelihood your blog will be recognized by the Search Engines and that in turn translates into visibility for your website – which is a very good thing.
The crafting of an effective headline is another important blogging element. Use words that describe the content of your story as accurately and as powerfully as possible. But always be to the point. Experts feel a blog headline should consist of no more than 70 characters. It’s also important to include some call to action in your blog, a point where you ask the audience to do something. Such as suggesting they contact a marketing agency like Evolution Business Media Group if requiring help setting up and servicing a company blog.
A blog is an opportunity for you to tell your own unique story
A blog is a way to tell your unique story in your own words. It demonstrates your knowledge of your area of expertise, it showcases your personality and it makes finding your website an easier task for online users. Like with everything else the more you try something the easier it becomes. The same is true of writing a blog. Why not give it a try? You might find the effort more enjoyable than you at first thought.
