For anyone wondering, email marketing is far from dead. In fact, 99% of people check their email every day, with email being the first thing 58% of people check in the morning. With such a large percentage of the population regularly using their email it is important to question how your business can improve its email marketing strategies.
For that, we have created a list of 5 strategies that you can use to improve your email marketing.
Email Marketing Strategies
- Make it Mobile Friendly
Take into account the fact that nowadays the majority of people do almost everything on their cell phones. This is no different for checking emails. When you use templates or programs that are not optimized to be viewed on a cell phone you are immediately increasing your chances of a bounce. Consumers want content that is easy to view and interact with, so make sure that is exactly what you are providing them with.
- Create Personalized Subject Lines
When you are entering into someone’s personal mailbox creating subject lines that will resonate with them is key. Stay away from generic hooks! When writing your subject lines first start by identifying what the biggest takeaway from your email is and then build off of that. Personalizing your subject line can be as simple as including an emoji, asking a question, or including the person’s name, this shows that you have put time and effort into your email.
- Have a Clear Call to Action
As we mentioned in one of our latest blog posts, 5 Digital Marketing Trends You Can Expect For 2021, consumers now more than ever want you to tell them exactly what to do. This means for many businesses telling them what to buy and when to buy it. So, make sure that your call to action is clear and make it as easy as possible for you consumers to follow this action.
- Keep the Preview Window in Mind
Remember that before opening your email, your consumers have a small preview window to gauge your email from. Take into account what your consumers are going to see and make sure that all of your important and engaging information is found at the beginning of your email. This gives you the best chance at getting your consumers to open your email and interact with the rest of the content.
- Be Succinct
The last thing you want to do is bore your consumers. The best thing you can do to avoid this is to give your consumers the option to learn more. Hand them the important information within your email, this is the content that is both informative and exciting, and then provide them with links to your website or other platforms where they can learn more about what you are promoting. This way you are handing them what they need to know without forcing any other unnecessary information on them. If you do find yourself faced with large amounts of information that you need to share with your audience. Consider sectioning your emails and providing short teasers with ‘Read More’ links. This way you can cover a broader span of topics while still refraining from overloading your readers.
For assistance with all of your email marketing strategies, you can count on our professionals at Evolution Business. We can help you to manage multiple marketing channels enabling you and your business to better target your current audience and grow your business. Call us today at 1-250-740-1844.
