As a business owner, your website is one of your most important marketing tools. It’s how you reach out to new customers and keep existing customers engaged with your brand. But just like any other marketing channel, your website needs regular updating and maintenance to remain effective. Studies show most people take less than 15 seconds to make their first impression of you on a website, so making sure yours accurately reflects what your company stands for couldn’t be more important. Here are some signs that suggest now may be the perfect time for a website redesign:
Your Website Is Not Mobile Friendly
Though many websites are still designed only for desktop use, it’s more important than ever that a website is designed to be user-friendly on mobile devices. Mobile usage has surpassed desktop usage, yet too many businesses need the proper mobile design setup or a mobile version. If your website isn’t optimized for different mobile sizes and devices, it can mean a poor user experience and ultimately drive potential customers away from your business. Considering website redesign is an easy way to ensure customers can easily use your site on any device.
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You Have Poor Search Ranking
When it comes to successful online visibility, search engine rankings are vital. A website’s ranking can act as an indicator of its credibility, suggesting that it may need a redesign if your website has a poor ranking. Poor rankings on search engines like Google can cost potential customers to search for services or products related to what you offer and can be seen as a sign that your website is outdated and potentially difficult to use. A redesign is a great way to ensure the user experience is enhanced, and the essential information looks professional and visually appealing. Plus, when done correctly, a new website design will likely result in higher search engine rankings, which means more visibility and reach for your business!
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Your Website Does Not Generate Leads Or Sales
If your website hasn’t converted visitors into customers, it’s likely time to consider redesigning. A website and digital platform are ever-evolving entities that must stay current to remain effective. An outdated website or one not optimized for conversions can be disastrous for any company, robbing it of potential customers and leads. An audit of your current website metrics can quickly reveal if a website redesign is necessary to engage users and maximize conversions. Additionally, a professional web design team can provide helpful feedback on improving the user’s experience by creating an engaging visual interface, optimizing content for search engines, and updating navigation tools.
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Your Site Looks Old
A website redesign isn’t just about making your website look pretty; it’s also about modernizing it to stay competitive in a digital economy. With most visitors spending only a few seconds on websites before deciding whether to stay or go, outdated websites are losing out to the competition in terms of user experience, search engine optimization, and overall credibility. Your website needs to be intuitive and easy to navigate, with clean design elements and branded features that match your professional and business goals.
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Your Website Is Too Slow
A slow website can frustrate users and send them running to competitors. Without users, you can’t get the traction you need to build a successful digital product. Ideally, your website should be fast and responsive – providing users with the best experience possible. This means regular website maintenance but also re-evaluating your current design. Slow performance often means too much content on a page or graphical elements that are too big to load quickly. Although it may seem counterintuitive, investing in a website redesign every few years is critical if you want a successful online presence. A well-designed website optimized for speed and usability will pay dividends in increased customer satisfaction and improved conversions.
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Your Bounce Rate Is Too High
A high bounce rate can indicate that visitors are not finding what they need or that your website layout is uninspiring. Analyze your customer feedback and determine what could be improved upon if you choose the website redesign route. Be sure to focus on features that improve user experiences, such as streamlined navigation and easier access to important information. With a well-designed website, you can showcase your products or services better while increasing conversions and sales.
Conclusion
If these signs sound familiar, it might be time for a website redesign. The good news is that you don’t have to go through the process alone. Our team at Evolution Business can help you every step of the way, from auditing your current website to designing and launching a brand-new one. We specialize in working with different types of businesses, so we know what it takes to create a website that will drive conversions. Contact us today to learn more about how we can help you get started on your website redesign project.
