Business Coaching & Mentorship
GAIN BUSINESS AND MARKETING INSIGHTS FROM THE EXPERTS
With over 20 years of experience in marketing and communications, Chris Cathers has the insights and perspectives to help your business continue to grow in the ever-changing digital marketplace. Our business coaching and mentorship programs are available in 1 hour, 5 hour and 10 hour time blocks. This means you can spread your time block across several weeks or even months to fit your busy schedule.
Our business coaching and mentorship programs also include guest host Jay Silverberg, who provides a wealth of expertise in other industries, including entrepreneurship, business planning, branding, funding and investor strategies.
Questions to ask your business coach
What are my areas of opportunity?
A great question entrepreneurs should always be asking is, “What and where are my areas of opportunity?” No entrepreneur is finished learning, and asking questions like this will provide opportunities for improvement, growth and development. This question is also broad enough that your business coach can tap into both personal and professional areas, which will ensure the great opportunity for continued improvement.
Which skill should I focus on?
With their busy schedule and numerous responsibilities, few entrepreneurs can be an expert in everything – but they can definitely be the expert in their chosen field. Asking questions like this enables you to see what your skills and passions look like from the outside. This helps in providing you with clarity and enables you to focus on what is most important to you, and disregard what isn’t.
What are my end goals? (Or, what should determine my end goals?)
One of the most important aspects of entrepreneurship is knowing what success looks and feels like to you – and the answers to this question are surprisingly varied. For some entrepreneurs, success is primarily based on money – for others, the ability to spend more time doing the things they love matters most. In order to succeed, you must know what success looks like to you – and your business coach can help you get there.
What is holding me back from my next level?
No matter how successful your entrepreneurial efforts are, there is always potential for further growth – both in business and in a personal sense. Your business coach knows this well, and will help identify the areas in which you are succeeding, and those in which you are falling behind. Approaching every situation with the willingness to learn and improve can make all the difference in entrepreneurship, and your business coach will help give you the tools to continue learning and growing.
What's the most important leadership lesson you've learned?
Any question about leadership must first be answered with this: nobody is a perfect leader. Every person responds differently to all leadership styles, and there is no one size fits all when it comes to being a leader. But that doesn’t mean you can’t be a great leader. Your business coach has experience on both of the sides of leadership – leading and being led – and they can help you determine which leadership style suits you, your company and your employees best.
What would you do if you were me?
It’s a question that’s so simple that many people don’t think to ask. However, it is one of the most important questions an entrepreneur can ask their business coach. By asking this, you give your business coach the opportunity to give you clinical advice that is directly focused on the realities of your situation. They will be able to approach your situation without the stress and emotions that can complicate decision-making, giving you clarity on what you need to do next.
Your Business Coaches
Chris Cathers has decades of experience in the marketing industry, and can provide you with insight and clarity on how you can take your business to the next level. As the founder of Evolution Business Marketing & Communications, Chris helps countless businesses in reaching their full potential with his marketing acumen and business experience.
Chris helps small to medium size businesses with their marketing including web, social media, search engine optimization, video, content, public relations, branding, search engine marketing, and business/ marketing planning. With clients ranging from regional airlines to law firms and everything in-between, Chris has the industry-spanning knowledge to understand your field and help you further hone your business.
Born and raised on Vancouver Island, Chris resides on the Island with his wife Ember and three children. When out of the office, Chris can often be found camping, fishing and enjoying the beauty of Vancouver Island with his friends and family.
Jay J. Silverberg is a “business rebel” who has started and run a number of successful businesses. As an entrepreneurial trainer, Jay has developed innovative programs for both the beginner and the advanced businessperson, and delivered training and mentoring to thousands of entrepreneurs, managers, and business professionals.
Jay’s areas of expertise include business planning, tactics for growth, marketing and promotion, guerilla marketing, branding, and funding and investor strategies. His approach is real-world and user-friendly.
As a business consultant, Jay’s practice ranges from start-ups, to Fortune 500 firms with projects exceeding $ 1 billion that have spanned the globe. Jay currently delivers one-on-one business coaching and entrepreneurial webinars via Zoom.
Jay resides on Vancouver Island, British Columbia, Canada with his wife, Linda, who inspires him to always see life as a gift, and business as a game (and vice versa).
