Introduction In the dynamic world of digital marketing, crafting a unique brandidentity and establishing a robust online presence are pivotal. Evolution Business Marketing & Communication (EBMC) recently undertook such a transformative project for our new client, Kermode Overlanding. This post delves into how we developed a fresh brand, a vibrant social media presence, and an
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Common SEO Mistakes and Their Solutions
In the competitive online business and digital marketing world, Search Engine Optimization (SEO) is pivotal in driving organic traffic and improving search engine rankings. However, even the most well-intentioned website owners and marketers often fall prey to common SEO mistakes that hinder their efforts and impede success. Understanding these mistakes and implementing effective solutions is
Continue reading »In the fast-paced world of social media, every second counts when it comes to capturing users’ attention and leaving a lasting impression. Take, for example, the average attention span of Twitter users, who spend approximately 1.5 seconds scrolling through each tweet on their mobile devices. Similarly, on desktop, users allocate only about 2.8 seconds per tweet.
Continue reading »Strategies for Improving Your Social Platforms
Social media platforms have become integral to personal expression, social interaction, and business growth in our interconnected world. Whether you are an individual looking to enhance your online presence or a business seeking to expand your reach, developing effective strategies for improving your social platforms is paramount. With the ever-evolving landscape of social media, it
Continue reading »10 Principles of Good Website Design
When it comes to website design, it’s not just about the visuals. A good website goes beyond aesthetics and focuses on usability and functionality. The usability and utility of a website determine whether it is effective or not. It’s not enough to have visually appealing elements if they lack functionality and purpose. Every aspect of
Continue reading »What is Social Media SWOT Analysis?
Social media has become an integral part of our lives in today’s digital age. From personal communication to business promotion, social media platforms have revolutionized how we connect. However, with the ever-changing landscape of social media, staying on top of the game and analyzing your social media strategy regularly is essential. An excellent way to do
Continue reading »Benefits of Using a CRM for Your Business
The emergence of CRMs has triggered a transformation in how modern businesses handle customer relationships. It allows businesses to gain in-depth knowledge of their customers and forge a deep connection with them. A CRM facilitates smooth customer interactions, enhance customer relationships, optimize sales procedures, and furnish vital intelligence about their desired audience. So, let’s dive
Continue reading »The Benefits of Hiring a Digital Marketing Agency
Are you looking to improve your digital presence and drive results for your business? Consider partnering with a digital marketing agency. A skilled agent can help you achieve your online marketing goals, from increasing website traffic to improving brand awareness and boosting sales. However, with so many agencies to choose from, how do you select
Continue reading »The Art of Conversion Rate Optimization: Turning Visitors Into Customers
Have you ever visited a website and quickly left because it was too slow or difficult to navigate? As a website owner, you don’t want that to happen to your visitors. This is where Convection Rate Optimization (CRO) comes in. CRO enhances your website’s performance by scrutinizing user behavior and implementing changes to increase the
Continue reading »Best Practices to Optimize Your Brand’s Social Media Profile
Social media has become an essential part of modern-day marketing. With billions of users on different social media platforms, it has become a crucial avenue for brands to connect with their target audience. However, having a social media presence is not enough. To effectively engage your audience and achieve your marketing goals, you need to
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