The digital marketing landscape continues to grow and evolve every day, and as a busy small to medium sized business owner it can be difficult to keep up entirely on your own. As mentioned before, your passion for your business is what makes you successful. Our job is to open the door so that your
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When you create a website it instantly becomes the most identifiable ‘face’ of your business, forming the foundation of how your customer perceives and interacts with your brand. However, designing an effective website is crucial for more than just putting your best foot forward. Your website also serves as the central revenue stream of your
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In regard to online business communications, we may fail to remember how to interact authentically with other people. Tapping away in front of our computer screens offers us a certain anonymity. However, impressive online content makes the reader feel heard, understood, and more importantly, connected. Without that connection with your online customers, your business is
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The digital world appears to be obsessed with catchphrases and mysterious acronyms that challenge even the sharpest digital marketers and advertisers. It seems that anything can and will be turned into an acronym. Although shorthand is nothing new, the extensive number of abbreviated terms online can create a great deal of confusion. Do you know
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We are ankle deep into a new decade and hopefully you’ve managed to generate measurable progress on your business goals. If not, no worries! Our team of marketing innovators at Evolution Business Media Group maintains a broad view of what 2020 indicates for business. Certainly, in an increasingly complex playing field, organizing your business and
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The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor
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The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any
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Evolution Business Media Group (EBMG) was created to provide small and medium sized business with a full range of marketing and advertising services. Thanks to the development of the new Nanaimo Business News (NBN) website, EMBG clients now have a new and exciting venue for presenting themselves to a broad online audience. NBN is one of
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EBMC is a Nanaimo marketing company helping businesses and organizations with all their communication and digital marketing needs. With over 20 years experience in marketing and communications, we pride ourselves in quality service and professional results.
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