SEO

How Evolution Business Marketing & Communications Can Grow Your Business

July 27, 2021 July 27th, 2021 11:01 pm July 27th, 2021 11:01 pm Advanced SEO Techniques, Blog, Brand development, Business advice, Digital Marketing, Online Marketing, SEO, Social Media evbmedia

If you're ready to grow your business, Evolution Business Marketing & Communications can help. With years of experience in marketing, graphic design, advertising and more, we specialize in building digital presences that will drive customer interest toward your business. We offer a full range of services with expertise across all aspects including SEO optimization for Continue reading »

Is Your Website Helping or Hindering?

July 10, 2020 April 10th, 2022 07:45 pm April 10th, 2022 07:45 pm Business advice, Digital Marketing, Marketing and Promotions, SEO, Website Designing evbmedia

Managing a website can be a stimulating task in making a lasting impact on customers or an unwelcome chore. If you simply don’t have time to keep your site updated, you need to hire a marketing professional who can. Readers generally notice a forgotten site, which can lead to a bad first impression of your

The Difference Between SEO and SEM

June 12, 2020 January 15th, 2021 09:02 am January 15th, 2021 09:02 am SEO evbmedia

Digital speak is not for the faint of heart. The worldwide web is drenched in marketing acronyms and new ones keep popping up. In fact, marketing abbreviations can drive even the most digital savvy individual straight to crazy town. In order to simplify our understanding of marketing terminology, lets focus on the differences between the

Lost in Translation

April 10, 2020 April 10th, 2022 07:46 pm April 10th, 2022 07:46 pm Digital Marketing, Marketing and Promotions, Online Marketing, SEO evbmedia

The digital world appears to be obsessed with catchphrases and mysterious acronyms that challenge even the sharpest digital marketers and advertisers. It seems that anything can and will be turned into an acronym. Although shorthand is nothing new, the extensive number of abbreviated terms online can create a great deal of confusion. Do you know

And We Predict…

February 4, 2020 April 10th, 2022 07:46 pm April 10th, 2022 07:46 pm Advanced SEO Techniques, Brand development, Business advice, Digital Marketing, Marketing and Promotions, Online Marketing, SEO, Social Media evbmedia

We are ankle deep into a new decade and hopefully you’ve managed to generate measurable progress on your business goals. If not, no worries! Our team of marketing innovators at Evolution Business Media Group maintains a broad view of what 2020 indicates for business. Certainly, in an increasingly complex playing field, organizing your business and

Google now discounts all reciprocal links

July 22, 2017 January 15th, 2021 09:14 am January 15th, 2021 09:14 am Advanced SEO Techniques, Business advice, SEO evbmedia

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal

Strategic Use of Images in Search Engine Optimization

July 22, 2017 January 15th, 2021 09:13 am January 15th, 2021 09:13 am Advanced SEO Techniques, SEO evbmedia

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for

Incorporation of Company Branding and SEO

July 22, 2017 January 15th, 2021 09:14 am January 15th, 2021 09:14 am Advanced SEO Techniques, Brand development, SEO evbmedia

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the

Absolute Links vs. Relative Links – SEO Value

July 22, 2017 January 15th, 2021 09:14 am January 15th, 2021 09:14 am Advanced SEO Techniques, Business advice, SEO evbmedia

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines

The Importance of Anchor Text in Back-links

July 22, 2017 January 15th, 2021 09:14 am January 15th, 2021 09:14 am Advanced SEO Techniques, Online Marketing, SEO evbmedia

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor

EBMC is a Nanaimo marketing company helping businesses and organizations with all their communication and digital marketing needs. With over 20 years experience in marketing and communications, we pride ourselves in quality service and professional results.

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