Every website needs organic traffic to survive, so it’s important to take care of it. When organic traffic drops, it can result from different factors, such as a change in SEO strategy, a decrease in content quality, an algorithm update, or a website redesign. This article will guide you through how to diagnose drops in organic traffic to find out what causes them.
What is Organic Traffic?
Organic traffic refers to people who are visiting your website through search engines. It is important because it’s not paid for, so you can see how many people are visiting your website and if they are returning. If you have a large amount of organic traffic, you have many people interested in your website, and it may be worth investing in some ad space to make more money.
Here are ways to determine if your organic traffic generation techniques still work:
· Compare Organic Traffic Yearly
To diagnose the cause of a drop in organic traffic, compare your website’s organic traffic yearly with the previous year. If the number of organic visitors is lower, you may need to adjust your website. For example, you could change your website’s content and structure, improve your website’s design, or promote your site more aggressively on social media.
· Compare Your Website’s Search Demands
Compare the number of searches your website receives from organic search to the number of searches it receives from other sources. You can also compare the number of searches your website receives from each source over time to see if there is a pattern. If there is a drop in organic search traffic, you can work on optimizing your website to get more organic search traffic.
· Compare Your Website Click-Through Rate
A website’s click-through rate is the percentage of people who click on your ads to visit your site. If your website’s organic traffic is dropping, it might be because your click-through rate is too low. This could signify that you need to change your marketing strategy or improve your website to get more clicks.
The click-through rate is calculated by dividing the number of clicks that occurred in a period by the number of visitors to the site during that same period. If your click-through rate falls, try analyzing your website with the help of your analytics software to find out what is causing it.
· Compare Your Website’s SERP Feature Presence
To understand the drop in organic traffic on your website, compare your website’s SERP feature presence. To do this, you can use various tools, including Google Analytics and Google Search Console. This will help you figure out what is causing the drop. You can use your website’s SERP feature presence to determine which keywords are causing your website’s traffic drop.
· Compare Quality Backlinks
Every website needs quality backlinks to be successful. However, it is important to compare the quality of the backlinks to the traffic your website is receiving to determine if there is a drop in organic traffic. One way to do this is by using Google Analytics. This will help you identify which pages on your website are receiving the most traffic and which are receiving less. You can then determine which pages are getting a drop in traffic and whether or not it is due to the links you have been getting from other websites.
· Evaluate Content Strategy
What type of content is your website putting out? Are your pages fresh and original? What keywords is your website ranking for? Content strategy is a valuable tool in the marketing and communication processes. It organizes, plans, and manages all the content on your website, social media channels, and other digital platforms.
In addition, the content strategy helps you identify what type of content your audience wants and how often they want to see it. It also helps you determine the content most effectively achieves your marketing goals. If you notice a drop in your organic traffic, this may be due to the low quality of your content strategy.
Evaluate Your Website Speed Performance
The speed of your website is essential to its success. You can easily find out how fast your website is using a free tool like Pingdom or Google Speed Test. You’ll get a comprehensive report about your website’s speed and ways to improve it. Websites that load quickly are more likely to be visited and lead to more conversions. Which also means higher organic traffic.
Evaluate Your On-Page Optimization
Your website’s on-page optimization can make or break your business. To get the best results, you need to know what works and doesn’t. A good on-page optimization strategy is to use keywords that people are searching for in the content of your website.
This can be a bit challenging if you don’t know what people are looking for. Then how will you know what keywords to use? By conducting a keyword research study, you can find out what people are searching for and then use that information to improve your on-page optimization. It’s advisable to restructure your on-page optimization technique if you notice a drop in your organic traffic.
In conclusion, if you notice your website organic traffic declining, there are many ways to fix it. You can use Google Analytics and Google Search Console to figure out what is causing it. You can also use a site like Kissmetrics to see how your website is doing. Ultimately, you can invest in paid advertising or stick with the organic route.
To find out the cause of your organic traffic decline, contact us at Evolution Business for a proper website evaluation. The journey to a better web starts with you.
