Managing a website can be a stimulating task in making a lasting impact on customers or an unwelcome chore. If you simply don’t have time to keep your site updated, you need to hire a marketing professional who can.
Readers generally notice a forgotten site, which can lead to a bad first impression of your business. A site that contains outdated information, or worse, links that result in error codes, can truly thwart your brand.
The key to attracting and maintaining new customers is to design a website that helps your company grow and prosper. Luckily, there are key questions you can answer to identify whether your website is helping or hindering your business.
How does website speed affect your business?
The time it takes your website to load is not only important for retaining impatient users. Slow page load time can be penalized by Google if there is an indication of a sluggish page load time. Therefore, a faster site improves your SEO rankings.
Further, a slow site can harm your company’s reputation. Research shows that a poorly performing website influences customers unfavourably. Readers are more likely to purchase a product or hire a service after a user-friendly website experience.
Are you getting traffic to your site?
Professional marketers understand the importance of boosting site traffic. There are countless free or paid ways to accomplish this goal. Indeed, if you’re not getting traffic to your website, you’re missing out on a world of new customers and potential income.
Without traffic, you’re also missing out on meaningful connections with your customers. And if you don’t get to know your customers, someone else with a busier website will reap the benefits.
Is your web content up to date?
When readers discover outdated, invalid content on your site, it makes a poor impact. Up-to-date content is essential to keep readers coming back for more valuable, compelling information.
In addition, routine, high-quality blog posts with good optimization are more likely to be found in search engines. That leads to more potential clients.
Fresh content also gets noticed by Google which leads to better Search Engine Optimization for your company.
What happens when you have an outdated website?
Website development and meaningful content creation are essential to the success of your site. The longer your website remains lacking in fresh content and design upgrades, the lower it will rank on Google. This makes it harder for the site to be noticed in search results.
Ideally, updates should be performed on a weekly basis to remain relevant in searches.
A neglected website is also a target for hackers since they are easier to penetrate. Routine updates to security, plugins, and so on will assist you in keeping your site protected.
Is your website responsive?
What do we mean when we ask if a site is ‘responsive’? Basically, can your site be easily viewed on multiple platforms—desktop, tablet, mobile phone, and so on? If not, it should be. A website that cannot be navigated on an iPhone, for example, is a website which viewers will quickly leave for a better viewing experience.
After answering these key questions, it should become crystal clear which areas your website may be making your company look sensational. It should further reveal where it may require tweaking or a complete overhaul.
It is essential that your website conveys the message you desire to current and potential clients. Don’t settle for ‘okay’ when you can have ‘spectacular’. Contact our marketing specialists for fearless website results.
