You’ve come up with the idea, you’ve found the right location and you’ve developed the range of quality services and products. Congratulations, you’re a small business owner! Now the hard part begins – satisfying current clients and what’s even more important – finding new customers. That task is at the very heart of lead generation for small business. Traditionally this effort would require newspaper ads, radio and TV spots, mass mailings of flyers and a whole lot of cold calling on prospective clients by the sales staff (or the small business owner themselves if no such staff exists). Thanks to the advent of the Internet and digital marketing that job has become easier and much more affordable.
An Effective Marketing Campaign Should Attract New Leads Who Ultimately Turn Into Customers
A Nanaimo-based business can now market itself globally via its online footprint. But to generate those winning leads, individuals who actually open their wallets and pull out the plastic, that digital presence has to attract and wow the virtual visitor enough to make the sale. Having a website such as those provided by the Evolution Business Media Group is a terrific first step. Clients are far more likely today to locate your business by surfing the net than they will by thumbing through the Yellow Pages. But using that website as a lead generator rather than as an elegant electronic brochure or business card is a core element in generating solid sales leads. An effective landing page must entertain and inform the visitor while helping to illicit a positive response, ideally in the form of a sale.
“Clients are far more likely today to locate your business by surfing the net than they will by thumbing through the Yellow Pages”
An effective landing page should have elements that keep the visitor interested and feeling good about the experience. You are the expert in your chosen field. Nothing says ‘expert’ to a website visitor more than a free how to guide or an ebook they can access that provides information they would not find anywhere else. That’s one example of a landing page that generates sales leads. Other elements found on a winning landing page could include the opportunity for the visitor to enter a contest, sign up for a recurring newsletter, view a video presentation or have access to a savings coupon. The list could go on, but your get the idea.
A well designed page; one easily accessed by visitors, and that provides valuable information, entertainment or rewards, can be one of your most effective tools for generating new business. When created with thought, loaded with legitimate information and kept free of needless clutter, a quality landing page can be one of the best way to establish relationships and to help your business grow.
