The Internet has been described as the largest library in the history of the world, but one without a librarian. We in essence are the librarian as we search for whatever it is we’re seeking. No single component of that incalculably vast virtual library attracts as much attention as YouTube, and you and your business should be an active part of it. Here are just a few facts to showcase the unimaginable power and reach of YouTube.
YouTube is the number two search engine in the world after Google (Google also owns YouTube, so it pretty much has the search engine world wrapped up.) It is estimated there are four billion individual YouTube views per day and that 35 hours of footage is uploaded to the website every minute. In addition an estimated six billion hours of video are watched on YouTube every month. Every 60 days more video content is uploaded to YouTube than have been produced by the three major American television networks during the past 60 years! As far marketing muscle is concerned it’s impossible to imagine anything surpassing it.
“35 hours of footage is uploaded to the website every minute”
So how can you become a part of it? The simple answer is: you have to produce a video and then upload it to YouTube. But of course there’s much more to it than that. Some marketing gurus say that any video, produced with computer-mounted webcams or even with a Smartphone will do. But as with all interpersonal relationships first impressions really do count. In terms of YouTube basics the first step is to create a YouTube account, which is free of charge. This is like any Internet landing page and has information about you. The hard part is the content, which on YouTube means video.
“six billion hours of video are watched on YouTube every month”
YouTube marketing practices as well as introductory video production techniques are subjects too vast to address within a single blog. Over the next few weeks we intend to post items that will address various aspects of this highly complex and changing world. It’s like the old joke: “How do you eat an elephant? One bite at a time!” Our first bite therefore is assuring you that you and your business have a place at the YouTube table. You have skills that can be shared, products that need promoting and ideas that can benefit others. By going through a few steps, not all of them easy, you can produce your own promotional or educational videos and make them accessible to a global audience – thanks to the development of the technological powerhouse called YouTube.
