Security in Marketing

Security in Marketing

January 15th, 2021 09:02 am January 15th, 2021 09:02 am Business advice

The communication era is complex and eternally evolving. Several security issues have revealed themselves and it isn’t pretty. Data breaches can have serious consequences. Therefore, businesses and marketers cannot sit idly by watching things grow out of control. Your customers’ trust depends on your actions or lack thereof.

At EBMG, it is our responsibility to protect our clients’ information and take necessary precautions against online hackers. Online privacy landscapes are unstable and digital media needs to stay on top of it. We can’t wait for legislation to develop new privacy laws.

Indeed, the world wide web is brimming with bugs and hackers waiting to attack unprotected sites. 

GUIDELINES TO PROTECT CLIENT’S INFORMATION

  • Assign someone in your company to be in charge of data privacy.
  • Conduct a data privacy audit for your company. This entails finding out what data your business is collecting and how that data is being stored and secured.
  • Only store data your company requires to deliver your product or service. Collecting and storing unnecessary client data only increases the risk of theft.
  • Give your customers a method of providing feedback regarding privacy concerns. If you don’t, one customer’s complaint about your company online can go viral in an instant.
  • Further, give your customers settings and features that allow them to control what data is shared. This is simply good customer service.
  • Post your privacy policy.
  • Ensure your network, databases, and website are secure from data breaches.

CUSTOMER RELATIONSHIP MANAGEMENT

  • CRM programs present a potential opportunity for hackers to access a great deal of customer data. Therefore, steps must be taken to protect your CRM data.
  • Ensure you have a reliable CRM provider trusted by IT news sites.
  • Use effective, difficult to guess passwords everywhere in your system. Ask employees to change or update passwords regularly.
  • Establish security alerts to make monitoring activity on your CRM easy. This can help warn of security breaches or unauthorized access.

DATA

  • Check that you have encryption software installed on your operating system to protect data.
  • Multiple layers of data security make it much more difficult for hackers to access.
  • Install a good anti-virus program to protect from worms, trojans, and viruses.
  • Leave automatic updates on to ensure regular updates to your operating system. These include security and bug fixes.

NEW TRENDS IN PRIVACY

  • There will be more standardization of privacy and updated regulations.
  • Consumers will continue to choose companies based on how well they protect their data privacy.
  • Employees will receive more practical online privacy training.
  • Privacy and security functions will become more integrated.
  • Companies will increase discussions to increase employee awareness of data privacy laws and the importance of implementations.
  • A shortage of experienced data privacy professionals is predicted as needs increase.

SECURITY THREATS

  • Web-based software must be updated regularly with bug fixes or left vulnerable.
  • Outdated software is an opportunity for hackers to easily gain access and infect visitors to your website.
  • Google may opt to delist a website if malware is detected.
  • Thieves can steal phone numbers and worse, empty bank accounts, when CRMs are not properly protected.

WHAT CLIENTS NEED TO KNOW ABOUT HIS OR HER INFORMATION

  • Every country has a different privacy law that mandates how personal information is collected, used, and stored. Know the laws of your country.
  • Ensure transparency with your clients. Let them know how you’re storing their personal information, how it’s being protected, and how you’re protecting it from unauthorized individuals or organizations.
  • Hackers have accessed clients’ credit scores, balances, email addresses, date-of-birth, and Social Insurance numbers from data breaches. The information may be used to fraudulently sign up for a new credit card under your name.
  • For additional fraud protection, customers can use two-factor authentication or freeze their credit report.

Your website needs to be protected in the years ahead, in addition to your clients’ private information. If your company is vigilant about taking appropriate action, your customers will come to trust and depend on your business. You may also avoid costly legal risks with a maintainable, up-to-date privacy program.

Purchasing adequate website protection is of utmost importance to the reputation of your company and to the protection of your customers. And in an era of quick changes, loyalty and trust are valuable commodities.