An effective websites serves your organization in a variety of ways. Your website serves as the central revenue stream of your business. Most of your customers will likely find out about your business through your website, and if it has a well-designed and intuitive ecommerce system many of them will purchase your products/services through it.
Website design is constantly evolving, with design styles constantly coming in and out of fashion. However, there are some aspects to website design that are important to abide by no matter the current trends.
Before you can get customers to purchase what you’re selling, you must first convince them of the worthiness of your brand – and the most important way to do this is with an effective and appealing website design.
Great Websites Are Straightforward & Easy to Use
Few things alienate a potential customer more than a cluttered and ‘busy’ website. Website homepages in particular must be visually attractive and easy to use if you want to turn clicks into purchases.
Almost all websites have a menu at or near the top of the page for visitors to navigate to exactly what they’re looking for. It’s such a common feature that when visitors encounter a website without one they’ll quickly close the tab and look elsewhere for what they want to purchase. Without user-friendly navigation aids, most visitors will opt to find a different website within a few seconds of visiting yours. Keeping it simple will keep visitors on your website for longer and will keep them coming back.
This doesn’t mean your website has to be dull or uninteresting though. There are a great many ways to introduce the heart and soul of your business into your website, whether it be through video backgrounds, unique colour schemes or clickable links.
This makes it important to choose your images and colour scheme appropriately – it should align with your branding colours and style, and should be appropriate for the organization it represents. For example, a website design and colour scheme that’s appropriate for a fine dining restaurant might not be a suitable one for a lawyers office.
The industry that your organization is in should also be immediately identifiable from your website. Without reading a single word, visitors should be able to tell what your business sells/provides within a few seconds.
As a full-service digital marketing agency, at Evolution Business Marketing & Communications we have designed websites for clients across a variety of industries – including regional airlines, law firms, contractors, theatre production companies and many more.
Based in Nanaimo, Evolution Business Marketing & Communications is your Vancouver Island full-service digital marketing agency. We have the knowledge and expertise to help your business continue to grow in the digital marketplace. Call us at +1 (250) 740-1844 or email us at info@evolutionbusiness.ca today to find out how we can help take your business to the next level.
