At Evolution Business Marketing & Communications we pride ourselves in our commitment to providing our clients with our full suite of comprehensive and cost-effective digital marketing services.
As a full-service marketing and web development agency in Nanaimo on Vancouver Island, our clients include many small to medium sized businesses across a variety of industries. For those less familiar with the sometimes muddy waters of digital marketing, making sure your business has its “best foot forward” online can be a challenging task. With intricate strategies like search engine optimization (SEO), content marketing, and paid advertising, there are plenty of common mistakes that business owners can make when marketing their businesses online.
Chasing the Wrong Audiences
Many businesses can find themselves funneling time and money into the wrong avenues for their products and services. Although some advertising platforms like Google Adwords can be useful in promoting almost all businesses, some platforms are tailored for a niche demographic. For example, Snapchat is a useful advertising platform for products and services targeted towards its largely millennial userbase, but it is best avoided when seeking older target markets to buy what you’re selling.
The founder and owner of Evolution Business Marketing & Communications, Chris Cathers has decades of experience in the marketing industry. On the topic of common mistakes that many businesses make in their digital marketing efforts, Chris explains that many businesses spend too much time and money in trying to attract fringe customers to their business.
“For every business”, says Chris, “there are differences in terms of what each customer brings to the table when purchasing your products.” Chris explains these differences as each customer bringing a different level of ease and profitability in each transactions. “There are four different categories of customers – A’s, B’s, C’s and D’s.”
Chris continues, saying that “your A-level customers are the easiest to sell to and tend to make higher value purchases – attracting and retaining these customers is critical for your business as they can make or break your profitability.”
“On the other end of the spectrum, there are the D-level customers – the ones who take a lot of advertising time and money to attract, and who tend to make lower-value purchases.” Chris argues that many business neglect their A-level customer base, instead spending far too much time and money trying to attract D-level customers: “Every business should prioritize the kind of customers they want to attract – and avoid spending valuable resources on attracting customers who don’t drive profitability.”
In order to attract the kinds of customers that will help your business continue to grow and succeed, we recommend that business owners research which demographics and areas their most valuable customers are in. Once you’ve done that, you’ll then be able to target your ideal customers with advertising on platforms that they are more likely to use.
Your passion for your business is the key to your success – and we want to share that passion with your customers. Through building captivating websites and dynamic social media content, we can connect potential customers to you and provide you with the online presence for your business that you’ve been seeking.
Based in Nanaimo, Evolution Business Marketing & Communications is your Vancouver Island full-service digital marketing agency. We have the knowledge and expertise to help your business continue to grow in the digital marketplace. Call us at +1 (250) 740-1844 or email us at info@evolutionbusiness.ca today to find out how we can help take your business to the next level.
