We are ankle deep into a new decade and hopefully you’ve managed to generate measurable progress on your business goals. If not, no worries! Our team of marketing innovators at Evolution Business Media Group maintains a broad view of what 2020 indicates for business.
Certainly, in an increasingly complex playing field, organizing your business and marketing goals is not a simple process. However, successful marketers will take control of the wheel in 2020. And if he or she cannot navigate online business complexities alone, we have an experienced team to help.
Six key areas your company should be managing this year:
CUSTOMER RELATIONS
Mobile savvy customers are seeking clearer communication, greater engagement, and a more satisfying relationship with businesses. Furthermore, everyone is spending more time on TikTok, Pinterest, and Snapchat.
Therefore, if you haven’t already joined, the time is now to try out these platforms and see if you gain new customers. Bing, Facebook, Google, and Microsoft are the usual platforms—now it’s time to branch out.
Instead of continuing to investigate the technical aspects of what Google is doing with core updates, SEOs should be evaluating the concealed messages. What are those hidden meanings? Well, think about what Google is endorsing versus areas of inactivity. Is there momentum in certain areas, or inertia?
Indeed, a more multi-faceted approach is in store for 2020, without simply falling back on links. SEO is now in a position where you can think about the way your company uses language. Consequently, marketers must examine the mental and emotional impacts of the user. The alternative to analyzing Google is to think about how users are interacting with your site. Clear, accessible communication creates satisfied return customers.
MOBILE EXPERIENCE
More people than ever before are participating in the mobile experience. What this translates into is more customers emailing, browsing, and shopping on smartphones and tablets. A good question to ask yourself is ‘How can I make the mobile experience even better for my customers?’
Thereby, we can measure and test how our mobile platforms rate for visibility and usability. Email and e-commerce are available on everyone’s mobile devices—connect with your customers accordingly to make their experience as streamlined as possible.
SECURITY
In addition, data privacy is an important area of concern in 2020. Data breaches are at an all-time high and consumer trust is at an all-time low. This means if you’re selling a product or service, you’re also responsible for your customers’ privacy, security, and trust.
How do you build trust? By offering convenient (and genuine) communication, consistent branding, and showing your customers you value their business. The age of digital marketing means minimizing security risks and listening to users by responding to his or her needs professionally and efficiently.
SEO
Hungry businesses crave more traffic. If you follow E-A-T in your SEO strategy, Google will come to trust you as an authority. Thus, your Expertise, Authoritativeness, and Trustworthiness as a marketer will shine through by informing search engines and users you are an expert.
As it becomes increasingly hard to rank and compete, you want to outdo companies that don’t follow this strategy. Make it easier by examining your log files asap.
SOCIAL MEDIA
In addition to privacy remaining a pervasive issue, quality remains imperative without the societal pressures of likes and follower counts. What this means is more platforms are rolling out features that promote more creativity instead, like more quality content.
Child safety online is also in the forefront for concerned parents. Meanwhile, the social brand experience is important for companies to maintain trust and a healthy customer relationship. This means talking with them, not to them, to spread digital success offline.
Eventually, the sun will shine again in the year to come. Don’t let your business be left in the fog of winter. EBMG predicts that user and customer objectives are key areas to focus on in the constantly changing digital world of marketing and business.
Article written by Tara Panrucker
Photo by Drew Beamer on Unsplash
