One of the main reasons why businesses fail is poor customer retention. Often, businesses are more concerned about selling and gaining new customers than managing their customer base. When customers aren’t treated right, they’ll have no reason to patronize your business a second time, nor will they be interested in referring new customers. Although being
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There’s an ominous saying that “nearly half of small businesses fail within their first five years”. Those that even survive the past five years hardly scale into something larger. From poor planning to lack of funds, and even weakness in adapting to the market, there are lots of reasons why small businesses fail or at
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Digital marketing is one of the most important aspects of any business. If you’re not using digital marketing, you’re missing out on a huge opportunity to reach new customers and grow your business. Keep reading to learn how to create the perfect digital marketing strategy for your business. What is a Digital Marketing Strategy? A
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As a business owner, you know that advertising is a necessary evil. It’s not always fun or exciting, but spreading the word about your company and products is necessary. And when it comes to advertising, you have many different options these days. From traditional advertising like TV and radio commercials to digital advertising like social
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As a business owner, you’re always looking for ways to engage your audience and promote your product or service. And with the advent of the internet, there are more opportunities than ever to reach potential customers. However, simply having a website isn’t enough. You need to ensure that your site contains engaging content that will
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In today’s digital age, a website is essential for any small business that wants to stay competitive. A website gives you a platform to showcase your products or services, reach new customers, and grow your business. Websites are one of the most important digital tools in your business’s arsenal. They give you access to a
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Working with a marketing agency can be a great way to take your business to the next level. However, there are common misconceptions about what it’s like to work with an agency. Some business owners believe that they can’t work with an agency unless they have a huge budget. Others think that agencies only work
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As digital marketing has become increasingly prevalent, the role of graphic design has grown along with it. In the early days of the internet, a few simple images and some basic text were all that was needed to get a message across. But as competition online has increased, so too has the need for more
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Social media is a powerful tool for businesses of all sizes. It can be especially beneficial for local businesses in connecting with customers and building brand awareness. Social media marketing can sometimes seem like a formidable task between the number of platforms to choose from and the energy and time it takes to have a
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When you’re starting a blog, the number one question you ask yourself is probably, “how can I make my blog successful?” One of the most important factors in determining your blog’s success is SEO. Search engine optimization or SEO is a collection of signals you give to Google to make your content appear in search
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EBMC is a Nanaimo marketing company helping businesses and organizations with all their communication and digital marketing needs. With over 20 years experience in marketing and communications, we pride ourselves in quality service and professional results.
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