In the fast-paced world of social media, every second counts when it comes to capturing users’ attention and leaving a lasting impression. Take, for example, the average attention span of Twitter users, who spend approximately 1.5 seconds scrolling through each tweet on their mobile devices. Similarly, on desktop, users allocate only about 2.8 seconds per tweet.
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What is Social Media SWOT Analysis?
Social media has become an integral part of our lives in today’s digital age. From personal communication to business promotion, social media platforms have revolutionized how we connect. However, with the ever-changing landscape of social media, staying on top of the game and analyzing your social media strategy regularly is essential. An excellent way to do
Continue reading »5 Types of Digital Advertising You Should be Doing for Your Business
As a business owner, you know that advertising is a necessary evil. It’s not always fun or exciting, but spreading the word about your company and products is necessary. And when it comes to advertising, you have many different options these days. From traditional advertising like TV and radio commercials to digital advertising like social
Continue reading »Why Visual Content is So Important in Social Media Marketing
Did you know that social media posts with visual content get more than twice the engagement of those without? That’s because our brains are hardwired to process visuals faster than text. In fact, 90% of the information that we remember is based on what we see. As a small business owner, taking advantage of this
Continue reading »Marketing in the Metaverse with Chris Cathers
Chris Cathers, Principal at Evolution Business Marketing and Roof Top Tents, recently joined host John MacDonald on the latest episode of the Business Examiner News Groups “From the Trenches” podcast. Their conversation covers marketing in the metaverse, Mr Cathers’ unique entrepreneurial journey, indigenous business, and much more! You can listen to this episode and many
Continue reading »Why You Should Redevelop Your Website Every 3 Years
At Evolution Business Marketing & Communications we can help you take your business to the next level with our comprehensive suite of services. As a full-service digital marketing agency based in Nanaimo on Vancouver Island, we specialize in helping small to medium sized businesses reach their full potential through a wide range of marketing services
Continue reading »Website Design Tips & Tricks
An effective websites serves your organization in a variety of ways. Your website serves as the central revenue stream of your business. Most of your customers will likely find out about your business through your website, and if it has a well-designed and intuitive ecommerce system many of them will purchase your products/services through it.
Continue reading »Marketing in the Metaverse
With the increasing adoption of the ‘metaverse’ by both users and advertisers, the value of virtual items has never been higher. The rise of non-fungible tokens (NFTs) and cryptocurrencies have introduced the idea that there is value to possessing art and content regardless of its physical existence. We’ve seen digital items be auctioned off for
Continue reading »What is Facebook’s New Meta Platform?
This week at Connect 2021, Facebook CEO Mark Zuckerberg introduced Meta, which brings together various apps and technologies under one new company brand. According to Zuckerberg, Meta’s focus will be “to bring the metaverse to life and help people connect, find communities and grow businesses.” The metaverse, Zuckerberg explains, will feel like “a hybrid of
Continue reading »Useful Marketing Resources
As a full-service marketing agency with clients in a wide range of industries, at Evolution Business Marketing & Communications we can help you take your business to the next level with our comprehensive suite of services. At Evolution we specialize in helping small to medium sized businesses reach their full potential through a wide range
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