Did you know that social media posts with visual content get more than twice the engagement of those without? That’s because our brains are hardwired to process visuals faster than text. In fact, 90% of the information that we remember is based on what we see. As a small business owner, taking advantage of this is essential by using visual content in your social media marketing strategy. You should develop visual-driven content to improve your social media marketing strategy or keep up with current social media growth.
What is Visual Content?
Visual content is any image-based content that uses images, infographics, charts, quotes, illustrations, or statistics to convey a message. Although technically visual, video content should be looked at differently than image-based content because people spend more time watching videos than looking at images. Also, video content can be much denser than image-based content.
Keep It Visual. Here’s Why:
It grabs attention
In a world filled with overwhelming content, you need to make sure yours stands out. Adding visuals to your content will help it catch people’s attention as they scroll through their social media feeds. If you want to grab someone’s attention, you must give them something to look at.
It boosts engagement
It’s no secret that people love visuals. Studies have shown that posts with visual content are far more likely to be engaged than those without. And when it comes to social media, engagement is vital. After all, the whole point of social media is to build relationships and connect with your customers. And what better way to do that than sharing interesting and engaging visual content?
Of course, not all visual content is created equal. The best visual content is often strong, attention-grabbing, and relevant to your audience. But even if you’re not a professional photographer or videographer, you can check out design tools like Canva and Pablo to help you make the process easier.
It increases views
Attention spans are shorter than ever, so it’s essential to ensure your content is visually engaging. People are likelier to stop and watch a video or glance at an infographic than to read a long text block. And when it comes to social media, visual content is even more important. Your social media content will generate many more views if it contains visual elements. So, if you want people to view your content, make sure it’s easy on the eyes. Incorporate visuals such as pictures, videos, and infographics, and you’ll see your views start to soar.
It communicates information more effectively
When conveying information, a picture is worth a thousand words. Studies have shown that people are more likely to remember information presented visually, such as an image or chart. This is because our brains are wired to process visual information more effectively than text. In addition, visuals can help to simplify complex concepts and make them more accessible to a wider audience.
We remember what we see
Humans are visual creatures, and we tend to remember what we see far better than what we read or hear. Studies have shown that our brains process visuals 60,000 times faster than text! This is why visuals are so important in social media marketing. By using images and videos, you can make a lasting impression on your audience and ensure that your message sticks.
It’s easier to understand
When it comes to understanding information, we often rely on our ability to see. After all, it’s easier to grasp concepts when we can visualize them. This is why visual content is often more effective than textual content. In addition, visuals can help to eliminate ambiguity and misunderstanding. They provide a clear and concise way to communicate ideas, making them ideal for conveying complex information.
Tips For Incorporating Visual Content Into Your Social Media Strategy:
- Maintain your brand’s identity by using images consistent with your overall aesthetic. Use the same color palette and include your logo in your visuals.
- Pay attention to image copyright and avoid using stock photos without reading all the fine prints. If you’re using someone else’s image, give them credit.
- Think about the size of your images. Make sure they’re the right proportions for your social media platform.
- Keep videos short and uncluttered. People have short attention spans, so get to the point quickly. Also, include subtitles and transcriptions.
- Use free design tools like Canva or PicMonkey to create custom visuals.
- Share behind-the-scenes photos and videos to give your audience a look at what goes into running your business.
- Be mindful and sensible of your audience. Know what kind of images and videos they’ll respond to.
Visual content is vital in social media marketing because it can help you stand out from the competition, add interest to your posts, and convey complex information. By incorporating visuals into your social media strategy, you can more effectively engage with your audience and promote your brand.
If your business needs assistance in creating unique visual content for your online platforms or developing a social media marketing strategy that will work for your business, contact Evolution business. We can help you create a visual content strategy to help you achieve your marketing goals.
We will be happy to work with you to create effective, informative, and visually engaging visual content for a successful social media marketing campaign. Give us a call or send us an email at info@evolutionbusiness.ca to get started!
Read Also: 7 Social Marketing Tips for Small Businesses
