Are your contacts going with the flow, or are they just sitting dormant in your marketing database? If you don’t have any automated email workflows set up, your answer is probably the latter — which means you’re missing out on some major opportunities to nurture and engage your existing contacts. Did you know that marketing automation can lead
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It’s All in the Detail
Crystal Clear Detailing is an up and coming local business that strives to maintain low prices while achieving high standards. They are currently celebrating their first year in business and are heading for another year of success. They have recently launched a new website and have begun to implement new promotions that are geared to both
Continue reading »The Importance of a Well-Maintained Website
Do you ever explore a company’s website for the first time and receive a less than terrific first impression? Perhaps the site was lacking in relevant content and contained outdated information, lackluster photographs, that gave you the impression no one has been paying it much attention in quite some time. Perhaps you further decided the
Continue reading »The Importance of Backlinks
Backlinks are a way of helping your search performance in a simple stroke. How it works is by having your website linked on other website to lead back to your website. For example say you are a manufacturer that specializes in designer furniture. Perhaps an interior designer remodels a house, and post pictures on their
Continue reading »Is Flipping Websites for You?
Most entrepreneurs are aware of flipping real estate as a business investment. There are certainly ample reality TV shows about how to purchase a fixer-upper, renovate, then immediately sell it for a profit. But what about possibly the hottest money-making opportunity online—flipping websites? Instead of buying expensive real estate and hoping the market goes up
Continue reading »Expectation vs. Reality—The Pros and Cons of Stock Imagery
Human beings are an image-influenced species. We are stimulated visually by everything we see around us—from breathtaking nature to watching loved ones laugh and smile. Moreover, we are affected by what we see emotionally, mentally, and even physically. Therefore, attracting customers to your website is extremely important with spot-on imagery. We’re aware of infinite stock
Continue reading »10 Benefits of Live Videos on Your Website
There is no shortage of distractions within our lives and on the internet today. Undoubtedly, business people find it more and more challenging to get noticed in the technological tangle. Fortuitously, incorporating video in your website offers a key, multi-faceted method to being seen over mere text. Shrewd companies use videos to market to their
Continue reading »What is Brand Messaging and Why is it Important?
Everywhere we spin these days we’re reading and hearing about how important ‘branding’ is to your company. But why and how is it significant? In definition, your logo is your visual brand and brand messaging is your verbal brand. Language is an essential tool of communication. Thereby, a good explanation of brand messaging is the
Continue reading »How Google Can Help My Business
Google is a great platform to help promote your business in so many ways. The most popular ones are through the use of search engine optimization (SEO), Adwords, and location search. Search Engine Optimization To simplify it, the difference between Adwords and Search Engine Optimization is where you appear in the search list Simply put,
Continue reading »Facebook Pixel, and How it Will Help Your Business
It is impossible to hit 100% of your intended targeted market. However with the Facebook Pixel, the ability of you reaching your targeted market increases exponentially. This is because the Facebook Pixel is an analytics tool that retargets your ads to customers in your specific market that have a greater chance of conversion. How does
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