Jacqui has a multi-faceted background from graphic design, culinary, tourism, and marketing. She has a strong passion for integrated marketing communications, experiential marketing, and photography. Jacqui first began her career in the culinary field. She was inspired while travelling across Canada where she learned about the local food movement. She has experience in a diverse
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Improving your Business with Mobile Forms
Did you know that sheer volume of paper not only cost a business owner’s business but also reduces productivity as well? On average, it can take up to 18 minutes to locate a paper document. A colossal 70% of businesses would fail if there were an unexpected disaster such as fire or flood. Paper does
Continue reading »Crowdfunding: Small Donations = Big Success
Welcome to the world of business finance, re-imagined for the 21st Century! Do you have an idea for a business (or project, cause or endeavor) but lack the financial wherewithal to bring that idea to fruition? Then perhaps the world of Crowdfunding might be the fiscal answer you’ve been seeking. In a traditional business funding
Continue reading »The Marketing Debate: SEO vs Yellow Pages
Once upon a time there was no better tool for marketing a business than a prominent ad in the Yellow Pages. But then, once upon a time, Pterodactyls were the kings of the sky. Times changes, tools and methods evolve and better ways of doing things emerge – a reality any business owner knows. Only
Continue reading »Marketing For Millennials
The digital age is here and nothing will ever be the same again, including how business reaches its market. So pack away the cassettes and LPs, leave the CRT-style TV at the curb and take the typewriter to the antique store – everything has changed. Not only is how the message produced and delivered irreversibly
Continue reading »Importance of Good Branding
Your Brand Is How The Public Remembers You & Your Business If you say the words Tim Hortons, or Walmart, or Coca Cola to anyone, and an image automatically comes into their minds, then you’ve experienced branding in action. While sometimes overused, or easily confused with advertising and marketing, branding is a distinct and important
Continue reading »Lead Generation for Small Business
You’ve come up with the idea, you’ve found the right location and you’ve developed the range of quality services and products. Congratulations, you’re a small business owner! Now the hard part begins – satisfying current clients and what’s even more important – finding new customers. That task is at the very heart of lead generation
Continue reading »Using Video In Business Marketing
Business Video Marketing Doesn’t Have To Be Complex The time honored expression was always: a picture’s worth a thousand words. Today the impact of video as a marketing tool far outstrips the limited clout of a few static photographs – by an astronomic margin! According to Dr. James McQuivey, a researcher with the Cambridge, MA think tank
Continue reading »Effective Social Media Marketing
The World of Social Media is a Powerful Marketing Tool Have you ever seen a swan sailing majestically across the smooth surface of a pond? Well, despite its cool and elegant appearance, the only reason the stately creature is moving is because it’s furiously kicking its feet beneath the water. That analogy is at the
Continue reading »Traditional Media Release Has Value
Thanks to the development of the Internet your business has immediate access to a global marketplace. In ways unimagined only a few decades ago a small town enterprise can today market itself and ship products to clients worldwide, using methods that previously were the sole domain of multi-national conglomerates. But at its heart your business
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