Somewhere deep in the murky mists of time it’s almost certain that two cavemen conducted an exchange of materials of one kind or other. Perhaps one of them traded a shaped rock for a club, or some meat for a spear. Whatever the transfer of ownership, the exchange represented the world’s first business transaction. Jump
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In its purest, simplest definition Public Relations is the distribution of information about a person or business to the public at large. A partial list of commonly carried out public relations functions include working with the traditional media (both local and national) by supplying written content, telephone interviews, audio and/or video clips and other items
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While company websites and Social Media pages offer tremendous exposure and communications clout, many experts believe the ubiquitous e-mail may be one of the most effective business marketing tools ever devised. McKinsey and Company, a marketing conglomerate with offices worldwide suggested in a recent posting that e-mail marketing may be 40 times more effective at
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Despite the importance of the Internet, the sophistication of online technology and the universal presence of smart phones, the use of traditional Direct Mail advertising remains a powerful marketing option. The term “Direct Mail” usually refers to any form of advertising where a physical flyer, card, coupon, letter or other printed material is delivered to a
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You got into business because you love what you do and you saw a way of making some money while doing it. Whether that thing is the building of a home, providing personal training or producing two by fours, you are devoted to your business and the lifestyle it has provided you. But to make
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One of the inescapable parts of life, whether that life is a human being, a fish or a company, is that change will occur. The teenager becomes an adult, the smolt grows into a salmon, and the company which once mowed lawns now provides full landscaping services. Growth, change and a refocus on traits
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You’ve thought of the idea, you’ve honed the skills, you’ve located or developed the right products or services, you’ve found the perfect location. Congratulations, you’re in business! Now you have to let everyone else know, and that effort is called marketing. One of the newest but no less powerful tools employed as an integral
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The Internet has been described as the largest library in the history of the world, but one without a librarian. We in essence are the librarian as we search for whatever it is we’re seeking. No single component of that incalculably vast virtual library attracts as much attention as YouTube, and you and your
Continue reading »Effective SEO Makes Websites Easier To Find Search Engine Optimization (SEO) involves taking the necessary steps to make a website easier to find by search engines such as Google. Effective SEO also contributes to positioning that website higher up online search rankings. You can spend a fortune developing a website but if effort isn’t
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It’s a scenario played out millions of times every day. Someone wants to find something on line, so they type their request into the Google search bar (there are other search engines but Google is the most common). A page opens up, with 10 additional pages (or more) listed numerically at the bottom of the
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EBMC is a Nanaimo marketing company helping businesses and organizations with all their communication and digital marketing needs. With over 20 years experience in marketing and communications, we pride ourselves in quality service and professional results.
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