Working with a marketing agency can be a great way to take your business to the next level. However, there are common misconceptions about what it’s like to work with an agency. Some business owners believe that they can’t work with an agency unless they have a huge budget. Others think that agencies only work with big businesses. And still, others believe that agencies will do all the work for them, and they don’t need to do anything themselves. In this blog post, we will dispel some of the most common myths about working with marketing agencies!
Marketing Agencies Are Too Expensive
One of the most common myths about marketing agencies is that they are too expensive. This isn’t true! There are many marketing agencies out there that offer affordable rates. And, working with an agency can save you money in the long run. When you hire an agency, you’re not just hiring a freelancer. You’re hiring a whole team of people who want to help your business do better. Working with a marketing agency means you have access to a team of experts who can help you create a marketing strategy tailored to your specific needs. This means that you are more likely to see results and save money on trial and error.
The Bigger the Agency, The Bigger the Result
This is another myth that isn’t true. While it’s true that bigger agencies have more resources, this doesn’t always mean they will get better results. In fact, often times the opposite is true. Smaller agencies are often more nimble and can tailor their approach to your specific needs. They also have a vested interest in seeing you succeed since your success is their success.
So, don’t write off working with a small marketing agency simply because they’re not the biggest one out there. You may be surprised at the results you get.
Outsourcing Means Loss of Control
When working with an agency, you must remain heavily involved in the strategy side of your marketing plan. When you work with a reputable marketing agency, they will always keep you in the loop and get your approval before taking any major actions. An agency will take a huge load off by providing creativity, resources, and implementation, but company involvement is a must. You can have as much or as little control as you choose. When the marketing agency you work with operates as an extension of your team, everyone takes part in the planning, and the marketing agency does the heavy lifting with implementation. Working with a marketing agency is a partnership.
Marketing Agencies Over Promise and Under Deliver
Another common myth about working with a marketing agency is that they over promise and under deliver. This can be true of some agencies, but it is not always the case. A reputable marketing agency will always be upfront about what they can and cannot do, and they will consistently deliver on their promises. If an agency does over promise and under deliver, it is usually because they are not a good fit for the company or organization they are working with.
Results Should Be Immediate
It is important to remember that the results from working with a marketing agency will not be immediate. It takes time to develop and implement a successful marketing strategy, and it can take even longer for that strategy to start showing results. Patience is key when working with an agency, and companies should be prepared to wait for results. Results may not be immediate, but a good marketing agency will eventually deliver on its promises.
You should remember that not all agencies are a good fit for every company. There are many different types of agencies, and each specializes in various areas of marketing. It is important to find an agency specializing in the most relevant marketing type that is your company.
If you are thinking about hiring a marketing agency to take over your marketing efforts, we recommend you take the leap! With the right fit, a marketing agency can effectively grow your business at a fantastic ROI, allowing you to focus on your day-to-day operations and the agency to focus on growing efforts. If you have any questions or want to see what Evolution Business offers, contact us today! Our job as a marketing agency is to overcome misconceptions like the ones mentioned in this post.
We look forward to not just debunking the myths but making a refreshing difference.
