When you create a website it instantly becomes the most identifiable ‘face’ of your business, forming the foundation of how your customer perceives and interacts with your brand.
However, designing an effective website is crucial for more than just putting your best foot forward. Your website also serves as the central revenue stream of your business. Most of your customers will likely find out about your business through your website, and if it has a well-designed and intuitive ecommerce system many of them will purchase your products/services through it.
Before you can get customers to purchase whatever you may be selling, you must first convince them of the worthiness of your brand – and the most important way to do this is with an effective and appealing website design.
Website design is a constantly evolving discipline, with design styles constantly coming in and out of fashion. However, there are some aspects to website design that are important to abide by no matter the current trends.
Keep It Simple
Nothing is more intimidating to a prospective customer than websites that look like a wall of text or are cluttered with excessive images. The homepage of your website in particular must be straightforward and easily navigated or your customers will be looking elsewhere for what they need. Almost all websites have a menu at or near the top of the page for visitors to navigate to exactly what they’re looking for. Without readily available navigation aids, most visitors will opt to find a different website within a few seconds of visiting yours. Keeping it simple will keep visitors on your website for longer.
This doesn’t mean your website has to be boring – far from it in fact. There are a great many ways to introduce the heart and soul of your business into your website, whether it be through video backgrounds, unique colour schemes or clickable links.
The industry of your business should also be immediately identifiable from your website. Without reading a single word, visitors should be able to tell what your business sells/provides within a few seconds.
This makes it important to choose your images and colour scheme appropriately – adopt subdued but elegant styles for regulated and education-intensive industries like law and medicine, but choose more vibrant and colourful themes for industries that focus on creativity like the arts or music.
As a full-service digital marketing agency, at Evolution Business Marketing & Communications we have designed websites for clients across a variety of industries – including regional airlines, law firms, contractors, theatre production companies and many more.
Based in Nanaimo, Evolution Business Marketing & Communications is your Vancouver Island full-service digital marketing agency. We have the knowledge and expertise to help your business continue to grow in the digital marketplace. Call us at +1 (250) 740-1844 or email us at info@evolutionbusiness.ca today to find out how we can help take your business to the next level.
