Many small business owners are using the services of a business coach to help them continue to succeed in both growing their enterprises and developing their skills as an entrepreneur. But what exactly is a business coach, and why are their services so valued by both new and established entrepreneurs?
Simply put, a business coach guides and assists business owners in running their enterprise by helping them clarify the vision of their business and how it aligns with and complements their personal goals.
By nature, most entrepreneurs and small business owners are comfortable with going it alone – after all, starting your own business requires confidence in both yourself and what you are selling. However, going it alone doesn’t mean you have to learn everything by yourself. A good business coach has a wealth of translatable experience from their own careers, and they have the ability to apply that insight to their clients’ needs.
As experienced entrepreneurs, business coaches intimately understand the ‘growing pains’ associated with starting up and growing a business. With this understanding, your business coach can see what you’re doing right, and what you aren’t. In other words, they know what you’re going through – and they can help you get there faster.
An important advantage of having a business coach is that it helps to eliminate a lot of the outside noise. Entrepreneurs get advice from all directions – family, friends, social media and elsewhere, and this advice is often contradictory or simply incorrect.
With so many sources of differing advice out there, using a business coach helps to keep an entrepreneur focused on measurable goals and objectives. We’ve all heard the phrase “too many cooks spoil the broth” – the same is true for entrepreneurs starting and growing their businesses.
The most important task of all for business coaches is instilling a strong sense of accountability in their clients. In most jobs, accountability is something that is imposed on you from the outside. As an entrepreneur, it must be created from within.
One of the biggest challenges faced by entrepreneurs is keeping themselves on task in reaching their goals, something that is made even harder when you are your own boss. Just like how coaches teach accountability to athletes, business coaches give their clients the tools to hold themselves accountable.
The best business coaches are passionate about teaching, and they value the opportunity to share their knowledge and insights with clients. Business coaches are often life-long learners of their own industries in order to improve both their clients and themselves.
The founder of Evolution Business Marketing & Communications, Chris Cathers has decades of experience in all aspects of entrepreneurship. With valuable insights on marketing, communications, accountability, Chris provides business coaching to clients and their companies across a wide variety of industries and sizes. Contact us at info@evolutionbusiness.ca or call us at 1-250-740-1844 to find out more about how Chris can help you take your business to the next level.
