Given the state of today’s world, being a business owner comes with a few more difficulties than what it once did. For many local businesses finding new leads and growing your business has become harder and harder as consumers are becoming stricter about where they spend their money.
So, to help we have created a list of low-cost marketing strategies that gain new customers.
Contests
Contests especially now through the use of social media have become a strong method for businesses to build brand awareness. The trick is to make sure that you are offering something that your consumers value enough to perform the designated call to action. Most of the time these calls to action include getting users to tag your business in a post or to tag friends in the comments. This method requires hardly any effort on your end and can give you mass amounts of exposure.
SEO
Having good search engine optimization (SEO) for your online platform such as your website is critical to making sure that your business will be found online. SEO helps search engines like google determine if your website matches what a user is looking for. Having a good SEO rating means that you will rank higher in search results and are more likely to have people visit your site. For more information check out Understanding SEO in 2020.
Social Media Advertising
The beauty of social media advertising is that you can spend as much or as little as you want, making it very easy to tailor to your business’s marketing budget. The power of social media today has made it easy for businesses to specifically target various consumer groups. Meaning that you can run multiple campaigns targeted at different segments of your target audience. On Facebook and Instagram, you can run PPC ads for as little as $5. Cool hey?
Email Marketing
While some may believe that email marketing is a thing of the past it is actually still a very effective, cost-efficient, form of digital marketing. Strong email marketing can build relationships with your audience, boost customer loyalty, drive traffic to your website, and curate valuable leads.
Referral programs
Similar to social media contests, referral programs need to have a strong incentive in order to be successful. These programs show your existing consumer base your appreciation of them while helping you to gain new customers. When done correctly referral programs, for a small investment, can help increase your customer loyalty while helping you to grow your consumer base.
For assistance with all forms of digital marketing and marketing strategies, you can count on the professionals at Evolution Business Marketing & Communications. We work with businesses to achieve their goals in a manner that fits your business. Call us today at 1-250-740-1844 or send us an email at info@evolutionbusiness.ca.
