In its purest, simplest definition Public Relations is the distribution of information about a person or business to the public at large. A partial list of commonly carried out public relations functions include working with the traditional media (both local and national) by supplying written content, telephone interviews, audio and/or video clips and other items to be used by newsgathering professionals in the production of news items and feature stories. Today, thanks to the pervasive nature of the Internet an increasingly important Public Relations function is the maintenance and updating of Social Media outlets such as Twitter and Facebook. The goal of Public Relations practitioners is to keep their client’s name, face or logo before the public imagination by any means possible, using any tool at their disposal.
The development of the Internet has revolutionized just about everything, especially when it comes to business marketing and communications
For Evolution Business Media Group (EBMG) Public Relations services are just one of a number of marketing products currently being offered its expanding client base. In traditional media companies ‘Advertising’ and ‘Public Relations’ are viewed as separate but related services. In the past an Advertising Agency would be tasked with producing the physical bill boards, newspaper ads and graphic designs, while the Public Relations firm would contract those services without actually doing the work in-house. The EBMG business model sees all of those services (and more) produced and delivered by the firm’s team of creative associates. Effective Public Relations hinges on the information provider having a solid, intimate understanding of the business, its personnel and philosophy, and then passing that understanding on to the media and ultimately the general public.
Traditional Public Relations focused on the job of delivering information to journalists in the form of timely and accurate media releases. While this function is still vital, the world of Social Media has revolutionized the way information can be distributed. Savvy reporters and editors will be avid users of social media outlets and in many cases will find story ideas from feeds they regularly follow without the need of a formal media release. The task of contemporary Public Relations professionals includes dispersing valid information through online channels such as YouTube or Facebook to help spark the imaginations of the media professionals. The so-called ‘Care and feeding of Journalists’ which has long been a staple function of Public Relations firms continues, just that today the menu items have become more varied.
Evolution Business Media Group employs a dynamic combination of traditional and contemporary techniques to get the word out about its clients. The approach used by EBMG is tailored exclusively to the client’s requirements. There is no place in the marketing campaigns of the 21st Century for the ‘One Size Fits All’ methods of a bygone time. Flexible and adaptive to change, Evolution’s Public Relations services are crafted to tell your company’s story in the most effective and far reaching manner.
