Everywhere we spin these days we’re reading and hearing about how important ‘branding’ is to your company. But why and how is it significant?
In definition, your logo is your visual brand and brand messaging is your verbal brand. Language is an essential tool of communication. Thereby, a good explanation of brand messaging is the language and wording that your company employs: in person, in written materials, and on the company website. It’s the marketing message you aspire to convey to potential customers that promotes your brand, and how you want to deliver it.
5 Key elements of brand messaging:
- Knowing your brand: What makes it unique and superior to competitors? What problem does your product or service solve?
- Connection with your audience: Who are you marketing to, why do they need you, and what do they care about?
- What is your company’s story? It must connect to the customer emotionally. Why does your product exist and what does it mean to you and your customers?
- What is your goal? What do you stand for and how are you going to change the world? How does your brand improve things; how does it give back?
- How do you assemble this information to deliver a consistent message across all channels?
A brand message should accomplish the following:
- Clearly explain why your brand is relevant.
- Demonstrate value.
- Influence the buyer by having them relate to the message.
- Motivate the buyer to purchase your product or service.
- Contains a clear, authentic tone presentable to your audience in all forms of communication.
- Eliminates words unrepresentative of your message.
Why is ‘Brand Messaging’ so important?
- The right message attracts and hooks prospective customers faster by quickly capturing their attention.
- The content of your message is the basis of all communications, directing your team forward.
- The ultimate brand messaging, written by experienced and knowledgeable writers, transforms potential prospects into customers with emotional content that they can relate to by articulating benefits.
- Effective messaging promotes customer loyalty when delivered consistently by the entire business team, marketing and advertising material, website, and visuals.
- Authentically written brand messaging inspires customers to action by convincing them you’re above and beyond competitors.
Absolutely, your brand message should be established prior to launching a website or marketing campaign. A consistent, clear brand message voiced loud and clear attracts the type of business you need to thrive in today’s competitive market. Fortunately, Evolution Business Media assists you in achieving your brand messaging goals, helping to pave the way to future success.
