Starting up a business can be a daunting task for any entrepreneur. With so many important aspects to consider when starting a business, it is crucial for entrepreneurs to draw upon the experiences of those who have been there before. Business coaches do exactly that. With the knowledge and expertise that can only come from experience, a business coach can provide action-oriented advice to entrepreneurs that helps them achieve their objectives. Every great athlete needs a great coach – and it is no different for entrepreneurs.
By nature, most entrepreneurs are comfortable with going it alone – after all, that’s a major part in why they are entrepreneurs in the first place. Going it alone doesn’t mean you have to learn everything by yourself, though. A good business coach has a wealth of translatable experience from their own entrepreneurial efforts, and they have the ability to apply that insight to their clients’ needs.
Another important benefit of using a business coach is that it removes a lot of the outside noise for entrepreneurs. The Internet in particular is full of advice about entrepreneurship, and some of it is useful. However, a lot of it is self-contradictory, ineffective or just plain wrong.
With so many sources of differing advice out there, using a business coach helps an keep an entrepreneur focused on measurable goals and objectives. We’ve all heard the phrase “too many cooks spoil the broth” – the same is true for those starting their businesses.
The most important task for business coaches is to instill a strong sense of accountability in their clients. Just like how coaches teach accountability to athletes, business coaches give their clients the tools to hold themselves accountable. One of the biggest challenges faced by entrepreneurs is keeping themselves on task in reaching their goals, something that is made even harder when you are your own boss. In most jobs, accountability is something that is imposed on you from the outside. As an entrepreneur, it must be created from within.
As the late great champion boxer Muhammad Ali once said: “It isn’t the mountain ahead to climb that wears you out; it’s the pebble in your shoe.” The best business coaches provide a safe haven for their clients to express areas that stop them from achieving their goals – enabling them to climb the mountain ahead.
Business coaching isn’t just for those in the early stages of entrepreneurship. Many Fortune 500 companies hire business coaches for their executives as a way to provide new perspectives and insights, something that is highly valued in the ultra-competitive corporate marketplace. Like high-level executives, entrepreneurs must also equip themselves to be great coaches as they take on new hires and grow their companies . What better way of doing this than by first being coached themselves?
The best business coaches are passionate about teaching, and they value the opportunity to share their knowledge and insights with clients. Business coaches are often life-long learners of their own industries in order to improve both their clients and themselves.
The founder of Evolution Business Marketing & Communications, Chris Cathers has decades of experience in all aspects of entrepreneurship. With valuable insights on marketing, communications, accountability, Chris provides business coaching to clients and their companies across a wide variety of industries and sizes. Contact us at info@evolutionbusiness.ca or call us at 1-250-740-1844 to find out more about how Chris can help you take your business to the next level.
